Shrewsbury Sports Village Transformation

The project brief was to:

  • Develop new swimming and fitness facilities as a single storey extension to Shrewsbury Sports Village.
  • Create a more diverse selection of fitness and leisure facilities at the Shrewsbury Sports Village, improving utilisation and financial viability of the site.
  • Ensure accessible facilities for the fullest range of user groups, meeting quality and diversity requirements.
  • Create a facility that is more efficient and effective to run.
  • Reduce environmental impact with a more carbon-efficient swimming and leisure provision.
  • Secure long-term swimming facilities in Shrewsbury, offering high-quality amenities for lessons, general swimming, and competitions.
  • Transform the Sports Village into a health and wellbeing centre for all.

Roberts Limbrick was hired by ALS for a RIBA 1 design, with Greenwood Projects as the principal designer. The project, costing £28 million, is expected to take 3 years for design and construction.

Status

In progress

Have your say

We want to create a multi-feature centre which is more appealing to a wider demographic, is more accessible, will attract greater revenue and offers an energy efficient modern building, and we need your help to make sure we get it right.

More information on our proposals can be found on this page, and you can provide your feedback when you...

What are we hoping to build?

We are seeking the public’s views on a proposal to extend the Shrewsbury Sports Village by adding a new swimming centre and new fitness and leisure facilities. This will include:

  • 25m x 8 lane competition standard pool (1m – 1.8m depth)
  • Easy access steps and pool pod for wheelchair users
  • Spectator seating for club and county competitions and gala
  • Studio pool 17m by 10m with moveable floor and water party
  • Unisex changing village, with two group changing rooms
  • Changing Places facility
  • Soft play and café
  • Fitness gym with 130 stations and new cycle spin studio
  • Two dance studios and a toning suite
  • All other sports facilities will remain in place
Proposed Shrewsbury Sports Village floor plan
Proposed Shrewsbury Sports Village floor plan

Please note: This consultation is solely about the proposals for the Shrewsbury Sports Village. We want to stress that no decisions have been made about the future of the Quarry Pool and Fitness Centre. The future of the Quarry will be the subject of a separate study and public consultation in due course.

The proposed facility mix needs to attract the widest possible range of users

The new facilities need to appeal to all ages, abilities and interests. By meeting modern access standards, the sports village will be more inclusive. More visitors will make the sports village financially sustainable which is vital if leisure facilities are to be maintained.

Studio pool
Studio pool
Competition standard pool
Competition Swimmers
Easy access pool steps
Easy access pool steps
Wheelchair Pool Pod
Wheelchair Pool Pod
Unisex changing village
Unisex changing village
Cycle Spin
Cycle Spin
Wellness Toning Studio
Wellness Toning Studio
Multi-use immersive studios
Multi-use immersive studios
Changing Places facility
Changing Places facility
Cafe
Cafe
Soft play
Soft play
130 station gym
130 station gym

Project Timeline

Time period
January 2024
Action
Council Cabinet approved an 8-week public consultation (15th March - 9th May 2024).
Time period
Summer 2024
Action
Consultation results guide the Cabinet and Full Council on whether to approve and fund the project.
Time period
Summer 2025
Action
If approved, design and planning would take approximately one year.
Time period
Summer 2027
Action
If approved, construction is estimated to take approximately 18-24 months.
Time period
Winter 2027
Action
The transformed Shrewsbury Sports Village could open late 2027 or early 2028.

Initial design proposals

Building costs have risen dramatically in recent years and so in Autumn 2022 we set out to plan a cost-effective single storey extension to the Shrewsbury Sports Village with a target capital budget of £27 - 28 million. Architects Roberts Limbrick were commissioned through the UK Leisure Framework to complete a high-level feasibility study to see if this was practical. Their design proposals are set out below:

Shrewsbury Sports Village - Proposed building layout showing the refurbished sections of the existing building and the new sections to be built
Shrewsbury Sports Village - Proposed building layout showing the refurbished sections of the existing building and the new sections to be built
Shrewsbury Sports Village - proposed exterior appearance
Shrewsbury Sports Village - proposed exterior appearance
Shrewsbury Sports Village - cross section of the proposed new design through the pool halls, sports hall, football changing area and fitness suite
Shrewsbury Sports Village - cross section of the proposed new design through the pool halls, sports hall, football changing area and fitness suite

Transforming Shrewsbury Sports Village

More users needed for long term viability

The Sports Village, while catering well to traditional sports, relies on our subsidies to survive as it struggles financially due to low customer numbers. Investing capital funds in new facilities will attract more users, generating income to offset the investment and improve its financial sustainability. The transformed facility would result in:

Improved accessibility

It would meet disability access standards and provide much improved accessibility through:

  • A level single storey facility
  • New disabled changing and Changing Places facility
  • Easy access steps and Pool Pods on both pools
  • A toning studio so those with mobility issues can exercise

Swimming Competitions

The Amateur Swimming Association has long advocated for a competition-standard pool in Shropshire. A new pool meeting Swim England standards would allow Shropshire to host county-level competitions and galas, eliminating the need for swimming clubs to travel to Wolverhampton or Sandwell.

Carbon neutrality

Traditional gas-heated pools are costly and environmentally harmful. To reach our 2030 carbon neutrality goal, a new all-electric pool with good insulation, heat pumps and photovoltaic solar panels is needed. This facility will meet BREEAM sustainability standards and offer EV car charging.

Swimming lessons and facilities for families

Schools are legally obliged to provide swimming lessons, so a good, accessible pool is crucial. The transformed Sports Village would offer easy coach access, efficient heating and a new studio training pool with accessible steps. The moveable floor and party module can help boost children’s confidence and enjoyment in water.

The sizeable café, overlooking the studio pool and adjacent soft play area, will make an attractive destination for parents.

Competition standard pool

Shropshire lacks a competition-standard swimming pool, despite the popularity of the sporting activity and the county's annual championships and galas, which currently require travel to Wolverhampton or Sandwell. The proposed new pool would address this need by meeting Swim England competition standards.

Raised ends

Starting blocks in the deep end with automatic timing will allow competitors to qualify for regional and national events.

Example photo of raised starting blocks
Example photo of raised starting blocks

8 lane by 25 metres

The pool's high-quality construction and regulation 25.05m length will accomodate competition-grade timing pads. Its eight-lane design will allow for versatility beyond competitions.

Example photos of competition swimmers and an 8 lane swimming pool
Example photos of competition swimmers and an 8 lane swimming pool

Seating for competitors and spectators

To host county championships and major events, the pool hall must accomodate up to 250 competitors and 250 spectators.

Photo showing an example of seating in a pool area
Photo showing an example of seating in a pool area

Good accessibility and parking

Conveniently located off the A49 Shrewsbury eastern by-pass, the facility offers ample parking for competitors and is easily accessible for county clubs.

Image of a map showing the outline of the Shropshire Council authority area

Location

Shrewsbury Sports Village is located to the Northeast of Shrewsbury town centre in Sundorne. It is accessible via Sundorne Road and is only a few hundred metres from Shrewsbury’s ring road, the A49. The Shrewsbury Sports Village shares its site and car park with Shrewsbury Bowls Centre. There is also a small overflow car park to the East of the main car park. Sundorne Youth Centre is located to the East further along Sundorne Road. A health centre has also been constructed to the Northeast of the sports village which is separately accessed via Sundorne Road.

The site address is Shrewsbury Sports Village, Sundorne Rd, Shrewsbury, SY1 4RQ.

Shrewsbury Sports Village - aerial view
Shrewsbury Sports Village - aerial view
Shrewsbury Sports Village - site layout
Shrewsbury Sports Village - site layout

Shrewsbury Sports Village was opened in 2005 by the former Shrewsbury and Atcham Borough Council. Now owned by Shropshire Council, its development was part-funded by Sport England and the Football Foundation. The site includes 16 football pitches and changing rooms, with grant terms protecting this football provision for several years.

Site access

The Sports Village has good car access with public transport and cycle routes.

Car parking

The Sports Village currently offers an ample 340 parking spaces. The development will reduce spaces by 114 but add 37 new ones near the Bowls Hall. Additional parking and overflow options are available if needed.

A detailed transport study, including traffic and parking demand modelling, will be conducted in the next project phase.

Image showing the proposed layout of the Sports Village car park
Image showing the proposed layout of the Sports Village car park

Public transport

The Sports Village is currently served by the number 24 bus route, providing a direct link to and from Shrewsbury bus station. If the project is approved, we will explore options to further enhance public transport offerings.

Image of the various public transport routes serving the north-east of Shrewsbury including the number 24 bus
Image of the various public transport routes serving the north-east of Shrewsbury including the number 24 bus

Walking and Cycling

The Sports Village benefits from cycle paths like National Cycle Route 81 (along the old canal) and local routes on Sundorne Road. Our Local Cycling and Walking Infrastructure Plan seeks to improve cycling access, increasing leisure opportunities, particularly for communities like Sundorne, Harlescott and Castlefield where car ownership is lower.

Image of the various cycling and walking routes in the north-east of Shrewsbury
Image of the various cycling and walking routes in the north-east of Shrewsbury