Visitor economy

Welcome to our Visitor Economy page. Here we feature our Shropshire Destination Management Plan (DMP) for 2023-2025, a comprehensive strategy document crafted alongside industry experts to enhance and sustain the visitor economy.

The DMP is a testament to our commitment to promoting Shropshire as a premier tourist destination while preserving its unique character and natural beauty. It emphasises sustainable tourism growth, enhancing visitor experiences, and economic support for the region. It comprehensively tackles the challenges and opportunities in the sector, outlining key priorities, valuable insights and actionable steps for forthcoming years.

Essential for business owners, stakeholders and enthusiasts of Shropshire's heritage and landscapes, the DMP serves as a detailed guide for nurturing and developing tourism and the visitor economy, while preserving the county's unique charms and ensuring that Shropshire remains a vibrant, welcoming and sustainable destination for all.