Powering Tourism in Shropshire

Project overview

Thanks to funding from the UK government through the UK Shared Prosperity Fund (UKSPF) Shropshire Council in collaboration with Visit Shropshire and partners has developed the new In Shropshire Brand Kit, including inspiring text that can be used by partners when writing about the county, suggested fonts, colour pallets, illustrations and most importantly a bank of images that can be used by anyone wanting to promote the county.

For anyone wanting to enjoy Shropshire’s remarkable landscape, the Shropshire’s Great Outdoors website provides a definitive guide to the county. The Great Outdoors Activity Development Plan sets out how Shropshire can foster healthier lifestyles, widen access to nature and grow Shropshire’s visitor economy through low-impact, experience-rich offers in Shropshire’s great outdoors.