Powering Tourism in Shropshire

Project overview

Shropshire Council, in partnership with Visit Shropshire, has secured funding from UK government through the UK Shared Prosperity Fund (UKSPF) to support visitor economy businesses across the Shropshire Council area. 

The project leads on areas of development as highlighted in the Shropshire Destination Management Plan 2023 - 2025.

These include:

• Roll out of the IN Shropshire Brand working in partnership with Visit Shropshire to ensure a consistent brand across platforms
• Developing a sense of place toolkit
• Reviewing the existing destination management plan, and consulting on and developing a further plan for 2025 – 2029
• Development of a local visitor economy partnership (LVEP) in partnership with Telford & Wrekin Council and Visit Shropshire
• Leading on a new accessibility framework for the sector, to increase inclusivity and ensure that the sector is welcoming to all
• Leading on development of the outdoor activities sector, relaunching the current Shropshire’s Great Outdoors website and working in partnership with Visit Shropshire to promote Shropshire’s great outdoors product

For further information about the project and how you can get involved, take a look at our Powering Tourism in Shropshire presentation...